Carabao Energy Drink has announced the launch of a brand new promotion that will offer energy drinkers the chance to win Carabao Cuptickets, mini footballs and cash every 90 minutes, instantly.
Launched to mark Carabao’s first season as the title sponsor of the EFL Cup, the on-pack promotion will give football fans the chance to win tickets for every fixture in every round of the competition, including the Carabao Cup Final on Sunday 25th February 2018.
To be in with a chance of winning a prize, fans must pick up a promotional can of Carabao and enter the unique code printed under the ring pull at carabaowin.com.
The new ticket giveaway is the latest in a series of marketing activities from the Thai energy drinks brand and offers a significant opportunity for Carabao to engage with football fans up and down the country – a third of whom drink energy drinks – via its association with one of the biggest football competitions in the country.
John Luck, Chief Marketing Officer at Intercarabao comments: “Our partnership with the EFL is central to supporting the continued growth of the Carabao Energy Drink brand in the UK and internationally. We’re encouraging football fans to follow Carabao on Facebook and Twitter for more exciting activations and chances to win later this year.”
Carabao is sold in 330ml cans and is currently available in four variants: Original, Sugar Free, Green Apple and Green Apple Sugar Free, with further flavour launches planned before the end of 2018.