Carabao Energy Drink is celebrating the Premier League title win of their partners Chelsea Football Club with the launch of a new campaign.
Entitled ‘Wins. Not wings.’ – the irreverent new image is being rolled out from today in the build-up to Chelsea’s final match of the season – where they will receive the Premier League trophy at Stamford Bridge.
The Thai energy drink, which takes its inspiration from the physical and spiritual determination of the carabao water buffalo, is one season into a three-year principal partnership with Chelsea.
John Luck, Chief Marketing Officer at Intercarabao, comments: “Our new ‘Wins. Not wings.’ campaign celebrates Chelsea’s incredible Premier League title win. A can of Carabao gives you the energy you need to keep going, so we naturally wanted to recognise our partner’s very on-brand rise to the top of the table! Carabao will also be following Chelsea into Europe later this year, as we continue to grow the brand Internationally.”
Next season Carabao will add to its list of football partnerships, which also includes Reading FC by embarking on a marquee sponsorship of the EFL Cup, set to be named the Carabao Cup over the next three seasons.