National Lottery operator Camelot said its retail partners can expect a major sales boost at the upcoming bank holiday weekend, with both a Lotto Double Prize draw and the promise of a free cinema pass for every Lotto ticket purchased.
For the first time ever, the Lotto Double Prize draw will see all fixed-cash prizes – which is every cash prize apart from the Jackpot – double in value in the special Saturday (24 August) draw.
Tickets for the special draw can also be used as entry into cinemas participating in National Lottery Cinema Day on Sunday (25 August).
Now in its second year, Cinema Day has expanded to over 250 cinemas, and includes a new partnership with Odeon, the UK’s largest cinema chain.
Players simply have to buy a ticket for the Lotto Double Prize draw and register for a free cinema ticket. More than 500,000 free cinema passes are available through the event on a first come, first served basis.