Cadbury is set to roll out its promotion in partnership with Merlin Entertainments, offering consumers free tickets to UK’s top attractions, for a fourth year.

Launching in May and running throughout the summer, Cadbury promotional chocolate bags will offer a free ticket with every purchase of a full priced adult ticket to a host of attractions.

New to this year is the chance to take flight and witness the capital’s iconic skyline on the London Eye. Top attractions also included in the promotion are LEGOLAND Windsor Resort, THORPE PARK Resort, Chessington World of Adventures Resort and SEALIFE centres.

The on–pack promotion will run across 30 SKUS, counting new additions Cadbury Oreo Bites, Curly Wurly Squirlies and Bournville Buttons, the first ever dark chocolate sharing bag. A variety of price marked packs will be included in the promotion.

Chris Campbell, brand manager for Cadbury chocolate bags, said: “This promotion gives consumers ‘something more’ on brands they know and love, by rewarding them with a 2-for-1 instant voucher to some brilliant attractions. We recommend retailers give the promotional range strong off-shelf feature to ensure maximum visibility.”