CADBURY DAIRY MILK has been extended with the launch of Freddo Treasures, a purple treasure chest filled with CDM Buttons.
Inside the chest families will find one of seventeen toys – which will be either a Freddo and friends figurine or a fun interactive game.
The chest also includes an in-pack QR code, which when scanned reveals to parents hidden historical treasure across the UK and Ireland, to inspire a fun day out for the family.
SUPPORT: £6m campaign, including Freddo’s first ever TV ad
RRP: 90p