Cadbury is bringing adventure and excitement to the independent channel with an exclusive promotion this summer.

From July, Cadbury Dairy Milk Freddo will be giving away 2,000 adventures to lucky consumers and their families as part of its independent exclusive ‘Win Big Adventures’ promotion. Prizes include exciting days out to attractions like Chessington World of Adventures, Go Ape and London Zoo among others.

Live until the end of September, consumers simply need to buy a Cadbury Dairy Milk Freddo, Cadbury Dairy Milk Freddo Caramel, Cadbury Dairy Milk Buttons, Cadbury Chomp, Cadbury Fudge or Cadbury Curly Wurly, then enter the barcode online at, to be in with the chance of winning.

And that’s not all, to support the promotion and the brand, from July, Freddo will be leaping off on an adventure of his own to help his friend ‘Toad’ who’s lost his hop! The national campaign aims to bring Freddo’s personality to life, helping families get to know his fun and adventurous character in a downloadable story – ideal for parents to read to their children to enjoy some quality time together, or to keep the kids busy while on the go.

“We can’t wait for this promotion to leap into stores. Freddo, now worth £19m RSV[3], has a well-established 44-year heritage and is a well-loved favourite among young families – which is why we’re ‘hopping’ that the campaign and exclusive independent channel promotion will excite parents with young families, and help retailers to unlock further sales both in the main shop and top-up shop,” said Dave McDermott, Brand Manager for Cadbury Freddo at Mondelēz International.

The campaign will be supported by £2 million investment, which covers OOH advertising – placed near independent stores, digital, and PR activity.

To help independent retailers make the most of the ‘Win Big Adventures’ promotion in store, a suite of promotional POS will be on offer, with posters and wobblers available for download at