CADBURY Heroes is appearing on the small screen this month in a new TV advertising campaign.

The 20-second ad features a family bumping into a friend in a supermarket and being invited to their BBQ, which causes the all too common predicament of what to bring. After comically debating what would be ideal, the family then discover Cadbury Heroes in the supermarket, which goes on to delight the host.

 

The advert ends with the message: “Cadbury Heroes, what to bring when you’re told not to bring a thing!”

 

•           The TV campaign, which is the first appearance on TV screens for the brand since 2002, is part of a £1 million UK marketing investment for the brand this year, which also includes outdoor activity.

 

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