The Cadbury Easter bunny is back on TV for Easter 2018 in a campaign encouraging the nation to take part in egg hunts.

Running now until April 1, the ad sees the mischievous bunny racing across the country, hiding Cadbury purple eggs everywhere.

The 30-second advert will be featured during primetime shows such as Coronation Street and Ant & Dec’s Saturday Night Takeaway.

It is part of Mondelez International’s £10m marketing investment for the season.

For further information on how to make the most of Easter sales, retailers should visit