Cadbury and Oreo is joining forces to help retailers drive sales with the launch of a £1 price-marked pack (PMP) of  Cadbury Dairy Milk Oreo Sandwich this month.

The product from the global power-brand has already driven £3.2m RSV sales since its launch in February 2018 – and the PMP format, specially designed for strong stand out on shelf, aims to build on this success.

“We’ve been extremely pleased with the success of Cadbury Dairy Milk Oreo Sandwich, which has not only won awards but has also helped drive incremental sales across the category,” said Lyndsey Homer, junior brand manager for Cadbury Dairy Milk at Mondelēz International.

“Retailers should take advantage of the new £1 PMP bars, as we hope to see them secure the same success and drive even more sales within the category.”

Cadbury Dairy Milk Oreo is now worth £48 million in the UK alone and will see significant investment in the brand this year.