KP Snacks has announced a new promotion in partnership with NOW TV for its leading popcorn brand Butterkist.
The ‘Ultimate Movie Night’ promotion offers consumers the chance to win one of ten premium prize bundles, which include a TV, an at-home entertainment system, and a 12-month NOW TV Sky Cinema Pass.
The promotion will run across the full Butterkist range from September until 31 November.
Matt Collins, trading director at KP Snacks, said: “In recent months there has been a marked increase in savoury snacking occasions, with CSN (crisps, snacks and nuts) being the fastest growing snack and showing up in 70 per cent more convenience baskets during lockdown [Kantar].
“Using the strength of our brand portfolio and family favourites like Butterkist, we hope to help our retail partners meet changing consumer demands and adjust to new norms”.
The partnership expands on an ongoing Butterkist microwave popcorn promotion, offering consumers a half price NOW TV Sky Cinema Pass. Both promotions will be available until the end of November.
“The partnership between Butterkist and NOW TV has already been hugely successful. To continue this momentum, we are pleased to announce a second wave of activity and offer consumers the chance to win even greater prizes. This will also offer a strong sales opportunity for retailers, with 51 per cent of shoppers being more likely to visit their local store if they offer promotions [HIM]”.
Butterkist, with £48.3 milliom RSV, is significantly outpacing category with growth of 31.4 per cent, vs total popcorn at 8.7 per cent [Nielsen].
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