Brixton Brewery launches Generation Pale Ale in aid of Age UK

Brixton Brewery has launched Generation Pale Ale, a beer purpose-brewed to raise money for Age UK Lambeth.

Brixton Brewery teamed up with the local charity after they had experienced a surge in demand for their services from 21,000 people to 70,000 people over the past year.

Generation Pale Ale is a celebration of the older people who are as likely to enjoy a great night out in a pub with a pint as any young whippersnapper, with all proceeds going to Age UK’s vital services.

“We wanted to create a beer for everyone, that could bring together people of all ages after a long lockdown, and pay tribute to the generation that has helped make Brixton one of the most diverse, inclusive and friendly communities in the country,” said Xochitl Benjamin, founder of Brixton Brewery.

“Brixton wouldn’t be what it is today without them. Every can sold supports long lives well lived in our community.”

The beer name and vibrant design, featuring a shopping trolley/boom box for kickass grandmas and granddads, have been officially approved by Age UK Lambeth’s members.

A number of incredible older people will become heroes of the campaign celebrating the many faces (and ages) of beer drinkers. Among them are Peter Beaumont, 68, who was model scouted at 65, and has worked with Vivienne Westwood; Bruce Currie, 60, whose artistic prowess includes belly dancing in front of packed theatres, and Vidur Dindayal, 86, who would love nothing more than to pip Justin Bieber to top spot in the charts.

All proceeds from this limited edition brew will go towards funding schemes such as MYsocial, a calendar of over 60’s events that enables elderly people to connect with their local community, discover friendships and try new activities.

Another beneficiary of the fundraising campaign is the charity’s MYneighbour service, which pairs isolated older people with community volunteer helpers.

“It is not every day we get asked if we would like to help create a new beer,” Graham Gardiner, the chief executive of Age UK Lambeth, said. “We have nothing but praise for Brixton Brewery for bringing us on board, paying homage to our members and helping us to raise money to continue vital services for 70,000 people in Lambeth.

“We hope beer lovers fall in love with Generation Pale Ale and the wider campaign inspires more people to reach out to their elderly locals. There’s a wonderful story in everyone!”

Generation Pale Ale (3.8%) is a sprightly pale ale crafted with modern British hops, Olicana and Harlequin. The creation of the beer has been truly a community effort, with each ingredient donated to the brewery by Charles Faram Hop Merchants and Simpsons Malt to reduce costs and increase proceeds for Age UK Lambeth.

Retailers interested in stocking Generation Pale Ale in aid of Age UK Lambeth may email [email protected]. The beer costs £33.50 per 24-pack.