Aqua Libra

Britvic Soft Drinks has announced the launch of a new range of infused sparkling waters. Made simply with sparkling water infused with fruity flavours, Aqua Libra offers a drink that is crisp, clean and unsweetened.

The range, available in a premium 330ml can format, comes in three flavours – Raspberry & Apple, Tangerine and Grapefruit & Pineapple – all of which contain no added sugar, sweeteners or artificial flavourings, meaning it falls below the sugar levy threshold. At under three calories per can, this product range aims to attract health-conscious consumers towards it.

The contemporary pack design reinforces its ‘feel-good’ positioning and this, combined with its convenient, on-the-go, can format offers strong chiller standout.

“Across many categories in food and drink, we now often see smaller entrants re-setting category rules with products that are both tasty and healthy. Aqua Libra has purposely been designed by a small entrepreneurial team within Britvic and there is a lot of excitement surrounding this launch’s potential, particularly considering the recent introduction of the Sugar Levy. In Soft Drinks, Aqua Libra is the perfect choice for those who often prioritise health, but want bubbles with taste without the sugary sweetness of other soft drinks,” said Trystan Farnworth, Commercial Director, Convenience & Impulse at Britvic.

“With huge growth opportunities expected for the booming water plus category, which is currently worth £82 million, as health remains high on the agenda for so many consumers now and in years to come, stocking a range of innovative waters such as Aqua Libra presents retailers with a great way to tap into the health trend and drive sales.”

Ideal for partnering with food, Aqua Libra was initially launched exclusively into Boots in October 2017 and has been on sale in 550 of its stores, and included in its meal deal offer, with branded shelf barkers to increase stand out on shelf and in-store sampling activity. Aqua Libra is now being rolled out more widely to selected retail partners.