Soft drinks company Britivic today published a video showcase of some of its most iconic and innovative advertising campaigns from across its markets to celebrate its 80th year.
The video showcases some of the company’s favourite characters, from the R.White’s ‘Secret Lemonade Drinker’, which stayed on air for over ten years, to the controversial 1990s ‘You’ve been Tangoed’ series.
The film also shows original advertising posters from the 1940s and 50s when the company was known as ‘The British Vitamin Company’.
Britvic’s advertising progression, from posters to TV to digital engagement, mirrors the company’s 80-year history of innovation and a focus on consumer health to drive growth.
Having first opened its doors for business in 1938, Britvic has grown from a chemist shop in Chelmsford to an international FTSE250 business with a market capitalisation of over £2 billion, with over 30 owned-brands, and selling 2.3 billion litres of drinks globally every year.
The company grew through the creation of its own branded drinks – juices (1949), Mixers (1972), J20 (1998), Fruit Shoot (2000), drench (2006) – and through the acquisition of brilliant brands such as R.White’s, Tango (both acquired in 1986), Purdey’s (1988) and Robinsons (acquired in 1995).
In 1987 Britvic became the exclusive bottler and distributor for PepsiCo’s soft drink brands in Britain and Ireland – a relationship that celebrated its 30-year anniversary in 2017. Britvic has also made strategic acquisitions in Ireland (C&C in 2007), France (Teisseire 2010), and Brazil (Ebba in 2015 and Bela Ischia in 2017), and now operates in or exports to over 50 countries.
Paul Graham, GB Managing Director at Britvic, said: “At Britvic we have been bringing enjoyment to millions of everyday moments for 80 years through our iconic and much-loved brands. We know this is a great privilege and it puts us in a position of trust. That’s why, since 2013, we have led the industry in taking bold steps to help consumers make healthier choices, through targeted reformulation, ‘better for you’ innovation and responsible marketing.”