Britvic has announced a £1 million media campaign for Robinsons Fruit Shoot.
The myth-busting campaign aims to educate consumers on the positive credentials of the product, by tackling misconceptions about of the quantity of sugar and artificial ingredients in children’s soft drinks.
With no added sugar and containing real fruit, Fruit Shoot believes that clearer communication around these statements will positively affect intent to purchase and the brand perception.
The creative will be visible across channels including national OOH, digital and cinema advertisement in addition to a targeted radio campaign.
The activity will be upweighted during the Easter school holidays, the second largest kids’ drinks trading period.
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