Coultons Bread Ltd has announced a design refresh for its retail bread brand, Bakestone

There are three loaves in the range that are price marked at £1 – white toaster, white medium and a brand new Brite loaf which is 50% premium white flour and 50% premium wholemeal.

The loaves are being sold throughout the North of England and are available now. Retailers should visit for more info.

“Bakestone premium bread is extremely popular with consumers as they prefer to know the cost of their bread before reaching the till. Consumers know they are getting a good quality product each time and it is re-assuring when working to a budget,” says Managing Director Howard Hunter.

He added: “The range has proved popular with consumers in the North where sales have trebled in the first two months of launch.”