Scottish distillery Bowmore has signed a new partnership with Aston Martin Lagonda which will see Bowmore Islay Single Malt Scotch Whisky becoming its exclusive spirits partner of the luxury automotive group.
Bowmore, the oldest distillery on Islay, will work with the Aston Martin Design team to create exclusive bottlings, which are set to appeal to both existing and new fans of the two British luxury brands.
“This series of limited-edition bottlings are going to be very special collectors’ items for the whisky connoisseur and Aston Martin enthusiast,” commented Andy Palmer, group chief executive of Aston Martin Lagonda.
Both brands will hold exclusive events and experiences across the globe as part of the deal.
“It is exciting for an extraordinary brand like Bowmore to enter a global partnership with a brand of such high esteem and heritage, leading in its industry for beauty and craft for decades,” said Albert Baladi, chief executive of Beam Suntory, owner of the Bowmore brand.
“We can’t wait to collaborate on what will be a defining and industry leading collaboration for years to come.”