Photo: JIP/

Gin sales break all previous records in both volume and value sales in 2017, with over 51 million bottles, were sold in the UK. This is the equivalent of every adult in the UK buying a bottle of gin.

The sale is worth almost £1.4 billion in value and the increase in volume represents a staggering 27 percent annual growth, according to a report by the Wine and Spirit Trade Association (WSTA).

The sales hit a record high at Christmas, with over 16 million bottles of gin, worth £413 million, were being sold in the 12 weeks to the end of December.

WSTA attributed the rapid growth in UK distilleries and the increasing number of gin brands which hit the market last year for the record-breaking sales.

The report shows that across the board sales of gin in supermarkets and shops, pubs, bars and restaurants have beaten all previous sales recorded both annually and quarterly.

The greatest growth was shown in supermarkets and shops in the 12 weeks to 30 December 2017, when the value of gin sales grew a whopping 38 percent and volume sales by 28 percent, compared to the same period in 2016.

Last year was also a record breaking year for British gin exports which broke the £500 million barrier hitting £530 million in value sales, and when coupled with the sales at home, this brings gin within touching distance of becoming a £2 billion industry in the UK.

Britain now boasts 315 distilleries in the UK, more than double the number that were operating across the country five years ago.

There are now well over 100 British gin brands on the market and the the exact number is unknown as gins come on the market so frequently.

Chief Executive of the Wine and Spirit Trade Association, Miles Beale, said: “We were amazed by the growth of gin in 2016, but 2017 sales of the quintessentially British spirit have surpassed all records again.

“At the WSTA we are constantly being asked what is the magic formula behind the growth in gin sales? It is a delightful combination of a quality British product steeped in history combined with skilful innovation by UK distillers who are producing a huge range of gins catering for the consumers’ increasingly sophisticated palettes.

“The versatility of gin with its diverse use of botanicals means there is now a gin out there for everyone. The popularity of giving gin as a gift means we are expecting sparkling sales for Mother’s Day.”