Lanark-based biscuit manufacturer Border has introduced a new Snack Pack offering across retailers in Scotland.
The launch aims to capitalise on the changing trends among the Scots, as a survey commissioned by Border revealed a shift in the nation’s psyche around the morning break for ‘elevenses’ – the traditional time for snacking.
Findings from the survey, which questioned 1,000 people across Scotland, show the average time in the day people pause to enjoy a treat is around 3.20pm.
The new Snack Pack contains six individually wrapped biscuits in three varieties, Golden Oat Crumbles, Light and Buttery Viennese Whirls and Divinely Chocolatey Cookies.
Suzie Carlaw, Marketing Manager from Border, said: “It appears Scots suffer from mid-afternoon munchies as opposed to mid-morning pangs and are reaching for a pick-me-up to avoid the afternoon slump. Our Snack Packs are the perfect premium sweet treat to get you through the day without feeling guilty that you’ve had one too many, as the individual portions allow for guilt free snacking.”
The survey confirmed females as the worst secret snackers, with twice as many women (20%) compared to men admitting to hiding from their kids to scoff a snack. The results have also revealed that almost three quarters of Scots end up eating twice as many biscuits as they had originally intended.