Bordeaux Wine Month, part of Vins de Bordeaux’s major drive to support independent retailers, is set to return for a second time this september.
Independent retailers will receive a comprehensive kit of publicity and POS materials including posters, postcards, leaflets and corkscrews, as well as a payment of £200, to run a high visibility promotion.
The in-store promotion needs to include a minimum of three tastings of Bordeaux Wines priced between £6 -£20 for at least two weeks during September.
“We received some exceptional feedback following last year’s promotion, with several retailers reporting sales doubling compared to the same period the previous year,” says Fiona Juby, UK Market Consultant for Vins de Bordeaux.
“There is no doubt that running an eye-catching promotion, featuring tastings and compelling POS is a great way to engage with customers, old and new, and introduce them to the diverse range of wines coming from Bordeaux.”
Vins de Bordeaux will give an additional £100 for the best promotions uploaded on social media using #bordeauxwinemonth and tagging @bordeauxwinesuk.