Boost Drinks will drop off sugar free product samples to office workers that are battling the January blues, as the days stay dark and gloomy and the purse strings remain tight.
As well as giving away free samples of its bestselling Boost Energy Original Sugar Free SKU, trade customers and consumers will also be in with the chance to win £250. All they have to do is tell Boost what they think about their Original Sugar Free drink through a quick online questionnaire.
Boost will begin making special deliveries to lucky offices between the 21 and 25 January. As part of the tour, drop offs will be made across several wholesalers and delivered wholesalers including those of Bestway Cash and Carry and BRP.
Boost Drinks has also unveiled two promotions to kickstart 2019 with the aim of helping independent retailers maximise the return on their energy drink sales.
The promotional packs will allow independent retailers to buy 12 bottles for the price of 10 on its 500ml Boost Energy Original price-marked SKUs – one of the bestselling products in the Boost Energy range. Alongside this promotion, Boost Drinks is also offering its 1 litre bottles of Boost Energy Original, Boost Energy Original Sugar Free and Boost Energy in Exotic flavour for just £1.
Simon Gray, founder and managing director of Boost, said: “As an independent company that only supplies to independent retailers, we understand the challenges that store owners face at the start of the year with everyone tightening their purse strings. We want to support retailers and help keep sales up, so our team is always looking for ways to do something special to increase awareness of its products and get customers through the doors of independent retailers.”
The 12 for 10 promotion is available in wholesalers from now until the end of March and the £1 promotion runs from now until the end of April.