Boost Drinks extends and upgrades Leeds United partnership

Boost Drinks has extended its partnership with Leeds United for another three seasons.

The leading functional drinks brand, which marks its third consecutive year as an Official Partner of the Premier League club, also upgraded the partnership, becoming the club’s first Gold Tier Partner, which puts Boost at the heart of match days at Elland Road.

The agreement between the two energetic Yorkshire brands will continue to drive an all-round highly engaging consumer experience from digital led stadium branding to social media activations.

As a Gold Tier Partner, Boost Drinks will have increased stadium branding extending across the West Stand, Player Tunnel and three external banners. Not only will this enhanced stadium presence deliver Boost Drinks great exposure amongst the passionate fans and players in the stadium, but it will also be captured on live TV reaching millions of consumers globally.

In addition, as an official e-Premier league partner, Boost Drinks will be the shirt sponsor for all club playoffs and grand finals organised by the Premier League, allowing the brand to expand its reach further, targeting the gaming audience as the brand taps into this digital space.

Fans will also be offered plenty of opportunities to indulge in the Boost range with product sampling on game days and Boost fridges located in four of the official Leeds United retail stores. Boost Energy, Boost Iced Coffee and Boost Sport will also be available at the stadium on match days – an initiative from last year’s partnership which was highly desired.

“We’re delighted to amplify our partnership with Leeds United FC ready for the 22/23 season. Last season’s partnership was incredibly successful, we have driven brilliant launches, activations, and experiences,” Adrian Hipkiss, marketing, and international business director at Boost Drinks said.

“As two passionate and ambitious brands, the close alignment of our values has enabled us to work hand in hand, to build a fantastic relationship with one another. It’s been a pleasure witnessing the Boost brand go from strength-to-strength, and we are confident that our work with the club will help elevate our brand health further. Above all, being able to associate Boost Drinks with such a prestigious club rooted in history, made up of a talented team and passionate fan base, is a true honour!”

Paul Bell, executive director of Leeds United, added: “We are delighted to grow and extend our partnership with Boost Drinks. Over the past three years we have worked closely with the brand to help create some fantastic digital content and to help raise awareness of the Boost brand globally through the Premier League platform that we are able to provide our partners. We look forward to working with the team at Boost”