Boost Drinks has announced that it will take road trip this autumn to visit retailers and customer head offices, led by its founder and managing director Simon Gray.

The campaign intends to raise awareness of the brand’s ‘We Love Local’ proposition.

Gray said: “Here at Boost we like to do things differently and want everything we do to show our commitment to supporting independent retailers.

“We love to get out and meet our customers and retailers face-to-face and tell them first-hand about the great job they’re doing. We also think it’s important that they can meet the people behind Boost.

Staff from Boost headquarters will be travelling across the country in the Boost ‘We Love Local’ tour bus from 5 September to 25 October. The team will be on hand to give out freebies including exciting branded goodies to customers in stores.

There will also be opportunity to take part in a quiz and spin to win competition with the chance of winning some free stock, great on the spot prizes as well as the Boost Ultimate prize.

“We know that our retailers are busy in store, so we thought what better than to bring the party to them whilst also letting them know about our latest promotions and ideas for merchandising – designed specifically with increasing retailers’ sales in mind,” Gray added.

The road trip will finish in London with an exclusive one-night event at the brand’s pop-up comedy store. The event will be hosted by a big-name comedian and the full event will be available to watch live on social media.