After the success last year of the Bombay Sapphire & Tonic Ready-to-Drink (RTD), the brand has announced the launch of two new RTD expressions, Bombay Bramble & Tonic and Bombay Sapphire & Light Tonic.
Demand for high quality and pre-mixed drinks has grown exponentially over the past five years and is forecast to continue 32 per cent over the next four years, as consumers look for premium but convenient options, driving the popularity of this category..
The original Bombay Sapphire & Tonic is also now available in an alternative format, Bombay Sapphire & Light Tonic, offering balance-seekers a lighter drink experience without compromising on taste. It is created using the brand’s iconic London dry gin, blended with light tonic. The Light RTD responds to the growing demand for lighter drink choices, containing just 98 calories and 92per cent fewer carbohydrates than the original.
Bombay Bramble & Tonic is a bar-quality serve made with Bombay Bramble, the brand’s bold, berry flavoured gin that launched last year, created from a rich fruit infusion of freshly harvested blackberries and raspberries. Consumer appetite for fruit flavours is still dominating the RTD category.
The sleek, matte-finish packaging has been carefully designed to preserve the standard of the drink both on-shelf and once purchased. The material helps protect the liquid from sunlight keeping the G&T fresher and colder for longer and is also 100 per cent recyclable.
“Summer is just around the corner and the popularity of ready-to-drink just continues to grow,” said Natasha Curtin, Bombay Sapphire Global Vice President. “Whether it’s al-fresco events, relaxing at home, entertaining friends or on the move, the pre-mix is skilfully crafted to showcase the signature juniper and citrus notes of Bombay Sapphire gin.”
Both products will also be available to purchase at convenience stores across the UK this summer at an RRP of £2.80
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