Bloom Gin has unveiled a new Ready to Serve (RTS) collection with 11 variants, offering unrivalled choice to consumers looking for convenient gin options for social and treat occasions.
The range developed by Bloom’s Master Distiller Joanne Moore includes the popular Bloom & Rose Lemonade, brand-new Bloom Strawberry Gin Liqueur & Tonic and lower calorie option, Bloom & Light Tonic, served in 275ml glass bottles.
In a first for the brand, the range also includes two cocktail serves – a Bloom Negroni and Bloom Bramble (both 10% ABV) – as well as lower alcohol variants, Bloom with a hint of Raspberry and Bloom with a Hint of Elderflower (both 0.5% ABV).
“Bloom Gin is loved by many around the world for its style, substance and sass, and our new RTS range exemplifies this perfectly,” said Elaine Maher, global brand director at brand owner, Quintessential Brands.
“Not only does the new collection look fantastic, consumers know that with Joanne Moore at the helm, they can trust in the quality of the range too.”
Priced at £2.99 per 275ml serve, the collection is available in the UK, along with the Netherlands, Italy and South Africa,.
Complementing the single 275ml bottles, Bloom & Light Tonic and Bloom & Rose Lemonade will also be available in 4 packs.
The brand will be supporting the launch through social media channels and experiential activity in key markets, including one of the biggest festivals in the UK, Barclaycard presents British Summer Time Hyde Park, to coincide with the launch of its first ever global marketing campaign, Live Full Bloom.
A range of POS materials is also available to create strong in-store and in-outlet visibility.