Blakemore Wholesale unveils 40%+ POR Zone


Starting this June, Blakemore Wholesale has commenced  a new 40% or more POR campaign.

The 40% POR zone can now be found across depots, offering hundreds of deals on top brands and award winning own brand products. Products delivering more than 40% POR are highlighted with eye-catching shelf edge labels and posters, with big banners displayed to guide retailers to the right area of the depots.

The campaign aims to boost retailers’ profits while offering stable, competitive prices for consumers. Retailers are also still eligible for the Blakemore Wholesale annual Retailer of the Year awards set up to recognise retail excellence. This year the prize fund totals £31,000.