Blakemore Foodservice has announced plans to target new markets and double sales over the next five years during its inaugural supplier conference  held at the Molineux Stadium, Wolverhampton.

Attended by around 60 suppliers, the event has heard presentations from the Blakemore Foodservice senior team, the Blakemore Group and HIM Commercial Director Ed Sibley.

Caoire Blakemore, group board director, said A.F. Blakemore is investing heavily in parts of the business in order to create a clearer focus and greater efficiency to develop sales.

“The Blakemore Group recognises the potential within food service and its continued relevance in developing our retail stores, so we’re really excited to be reinvesting in this part of the business,” she said.

Both she and Richard Harman, who heads the foodservice division, called upon the suppliers to work more collaboratively with the business to maximise new opportunities across the sector.

Nick Rose, sales director at Blakemore Foodservice, said the business will be targeting out of home market more.

“Traditionally our trading strengths have been branded pubs, holiday parks and local authorities, but as HIM research has highlighted, the out of home market is worth £89bn and to get a slice of that we need to become a complete one stop shop solution,” he said.

The business has also announced major investments in removing duplication and diversifying the range to be more specialised. An ordering app, to be launched soon, is another new innovation from the business, with product scanning and tracking capabilities.

Harman concluded: “I think you’ll agree that these are inspiring times for Blakemore Foodservice, with investment and opportunities for synergy across the group opening up new markets and exciting developments in digital set to improve the overall customer experience.

“When implementing these new strategic aims, collaboration is going to be key and it’s fantastic to know that our suppliers are on board to support.”