Black Tower today announced the launch of three new bottle pack designs, available for sale throughout the winter period.
In a first for Black Tower, and also for the off trade, the designs will be assorted in each case, making the launch special and giving outstanding shelf appeal.
The new designs will be available from November on bottles of Fruity White, the most successful and popular wine within the Black Tower range and within the German category.
Bursting with hints of fresh pineapple, mango and passion fruit, Black Tower Fruity White pairs perfectly with spicy chicken or sweet and sour dishes for the ultimate winter warmer, said the wine brand.
The Limited Edition Fruity White will add real interest and excitement on shelf, with the new pack providing a visual buying trigger for consumers stocking up for the party season, or even looking for a great value Christmas gift, it added.
In addition, Black Tower will be offering its social media fans the chance to jet off for a fantastic holiday in the sun as part of the launch.