Prices of some of the country’s biscuits are expected to rise as much as 5 per cent, Pladis said recently, citing rising commodity prices as the main reason exacerbated by supply concerns.
According to Pladis, the parent company of biscuit brand McVitie’s, costs have risen so much that it might have to pass them on to shoppers.
“We’ve dealt with substantial challenges in the past in the food industry but it’s the combination of these issues, as well as the scale of some of them that is unprecedented,” Pladis UK managing director David Murray said.
“Like many other categories faced with this scale of inflation, we can’t ignore that costs have gone up and this may flow through to higher prices.”
Pladis said it has broadened its supply base and is improving productivity in order to stay competitive.
Customers are expected to shell out more for their Jaffa Cakes, Hobnobs and other favourite biscuits as palm oil, wheat and sugar have all risen in price by more than 15 per cent.
Chocolate-covered digestive, however, is more safe from any price changes.
The price rise is only one of several that are likely to hit consumers in coming months.
The Office for National Statistics estimates that inflation – which measures increases in the cost of living for many families, hit 4.6 per cent in the 12 months to November.
Energy bills are set to rise by further hundreds of pounds from April next year, putting even more pressure on struggling households across the UK.
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