Bestway Wholesale restructures its business

Bestway Wholesale has announced a restructure of its senior management team as it looks to integrate talent and resource following the acquisition of Costcutter Supermarkets Group (CSG) in late 2020.

“We are now bringing together our Off Licence led business in Crewe (including our Bargain Booze and Wine Rack Brands) and Convenience-led business in York (including our Costcutter and sub- brands Mace, Kwiksave, Simply Fresh, Supershop brands) and best-one convenience, as one team within Bestway Retail,”said Dawood Pervez , Bestway Wholesale’s managing director.

Pervez added that they will continue to operate out of both sites. “Our new structure will optimise our ways of working within the Bestway teams, with our customers and our supplier partners,” he said.

As part of the new management structure, Mike Hollis, formerly retail director of CSG, has been appointed as Bestway Retail Director. Reporting to Dawood Pervez and based out of York, Hollis will lead the new Retail division.

His leadership team will include Paul Adams (Head of Symbol Fascia), Duncan Jelfs (Head of Franchise), Clive Binks (Head of Corporate Stores), Frankie Haynes (Head of Central Operations) and Jamie Davison (Head of Store Recruitment and Development).

The company has also confirmed that its buying and marketing teams will now be managed centrally for all cash & carry, convenience, off license, catering, pet specialist and export customers under the leadership of Kenton Burchell who will take up a new role as group trading director.

Suppliers will continue relationships with category managers and marketing teams in Park Royal, Crewe and York.

“Our new structure will undoubtedly continue to shape and evolve over the coming months whilst unlocking customer value and streamlining efficiencies within the combined business,” Pervez said. “We believe that we now have the talent and resources in place to partner with our retailers, support them, and help them grow in a dynamic marketplace.”

Bestway has confirmed that the restructure will take effect over the coming weeks, and will continue to be overseen by Naser Khan, COO of Bestway Wholesale and Bestway Retail, who currently heads up the integration of the businesses.