Bestway Wholesale has launched new initiatives to improve the service to both unaffiliated retailers and members of its best-one symbol group.
The initiatives follow the move of the best-one brand from Bestway Wholesale to Bestway Retail earlier this year.
The new improvements to the company’s operational structure aim to further improve delivery options for customers and give them more choice.
“With 44% of the Bestway business now delivered, it’s been important for us to optimise our supply chain and delivery structure to ensure the customer has the best possible experience and maximum choice of products and ways to shop, whether they are delivered or shopping in depot,” commented Ashar Rehman, head of operations at Bestway Wholesale.
As part of the initiatives, the firm has invested in the Bestway Chilled Distribution Centre to increase it in size by 50 percent, introducing 1,500 additional chilled lines into its range.
Routing the chilled and some bakery ranges through one central location has also helped the firm to offer better date-life and pricing for retailers on these products.
In addition, Bestway has introduced a common range of 5,000 products across all its depots.
The wholesaler is also reaching completion of a ‘depot hub project’, whereby 23 of its 60+ depots have become delivery hubs which have fast-pick areas and increased numbers of loading bays among other features.
These depots still stock a collect offer for customers residing nearby too, whilst the remaining depots now have additional room to improve the collect range they stock and increase focus on the shopping experience in depot with deliveries removed.
On the digital front, an order tracking feature has launched on both the app and the website which provides the customer with a convenient four-hour delivery window and makes customers aware of any product substitutions at the point of pick.