Bestway has launched a new website for its symbol group best-one, improving its retailer’s ‘digital shop-front’ to shoppers.
The launch is part of group’s effort to develop the symbol offer, and follows an update to the Bestway Wholesale website in September.
“We’re excited to unveil the new and refreshed website. It’s been in the pipeline for a while and is just one of the new benefits we’re providing best-one symbol group retailers,” said Paul Adams, Head of best-one sales and development.
“We’ve worked with some of our retailers to build and test the site and expect the improved functionality to make it quicker and more convenient for retailers to shop online.”
The website offers updated functionality for retailers once they log in. They can start and complete their order on any device as the new website design is responsive, making it easy to use on a mobile phone, tablet or computer.
The website facilitates faster check outs and live delivery updates through the new ‘Track my order’ feature.
Retailers will also be able to see which products are in stock in the depots and receive live updates if anything is unavailable when the order is picked, as well as see any substitutions made during picking.
They can get updates on rewards schemes and access to tools such as store planograms, category advice and the newly launched Drop Shipment brochure through the website.
The website’s new look aligns with the silver best-one fascia and new store standards. It comes with a handy store locator for consumers, and they would be able to see the deals available in their local store.
Adams said this gives retailers even more reason to stock the best-one own label range “to provide that point of difference and drive shoppers from the website into store.”