Bestway launches new premium coffee variants

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Bestway has expanded the best-one and best-one Inspired own label ranges with the launch of new premium roast and ground coffee variants and a finely ground instant coffee.

The five new coffee products are available to best-one symbol group retailers, Xtra Local Club and Bestway Wholesale customers.

The range caters for a variety of taste profiles with coffee in strengths 3 (medium), 4 (medium / strong) and 5 (strong). All products are also 100% Rainforest Alliance Certified.

“These products have been in development for over a year, so this is a very exciting launch for us,” said Kenton Burchell, trading director at Bestway Wholesale.

The best-one filter coffee comes in price marked pack with an RRP of £2.29 per 227g pack, whilst the instant coffee retails at £2.49 for 100g.

The premium best-one Inspired products are made with the finest coffee from Colombia and Guatemala, and are priced at £2.99 for a 227g bag.

“Our best-one own label range provides retailers with a minimum of 30% POR and improves the value proposition for consumers across a convenience store,” Burchell added.

The roast and ground filter coffee variants are packaged in premium valve-packed bags for freshness, whilst the instant coffee comes in a recyclable tin. The packaging is shelf-ready for added convenience to the retailer and the products come in a case size of six.

The new products launched into the range are:

  • Premium best-one Inspired Colombian Roast & Ground Coffee – 100% Arabica Single Origin
  • Premium best-one Inspired Guatemalan Roast & Ground Coffee – 100% Arabica Single Origin
  • best-one Rich Roast Fresh Ground Coffee
  • best-one French Style Fresh Ground Coffee
  • Barista Premium Instant Coffee Americano Finely Ground Coffee.