Bestway Wholesale has launched new chilled ready meals into its own label best-one range.
The range comprises 10 meals from across traditional, Italian, Indian and Chinese cuisine. These inlude Beef Lasagne, Chicken Tikka Masala, Cottage Pie, Macaroni Cheese, Chilli Con Carne & Rice, Spaghetti Bolognese, Sausage & Mash, Beef Stew & Dumpling, Sweet & Sour Chicken and Chicken Korma & Rice.
All meals are 450g, can be oven or microwave cooked and are suitable for freezing.
Steve Carter, director of trading for the chilled category at Bestway Wholesale, said: “Our range of ready meals has been in development since November 2018 and we’ve prepared these dishes using ‘steam fresh cooking’ – this means the products are cooked under high pressure in a steam cooker.
“Prior to cooking, all chicken is marinated for at least 24 hours, the beef is slow cooked, dumplings are made by hand and oven baked, the mash is prepared fresh for each and every production batch, and all spices are blended in-house.”
The products have a longer shelf life compared to the average ready meal, thereby reducing waste from approx. 5-15 percent on average to 1-2 percent for the meals in the best-one range, claimed the wholesaler.
The RSP of a single meal is £2.99 and the range has a price-marked offer of 2 for £5.
Bestway has also launched a best-one range of chilled juices, available in four flavours – Orange, Apple, Tropical and Cranberry.
“We did previously have juices, but these were ambient and not chilled. These provide consumers with one of their five a day and we’ve ensured these can be offered at a competitive price, with an ongoing price marked offer of 2 for £2,” Carter added.
Both the chilled ready meal range and chilled juices are available to all retailers now.