Bestway launches 4 months of promotions to help shops cash in on summer of events

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BESTWAY has launched what it claims is its biggest ever promotion – to help independents cash in on the unprecedented number of major events taking place this summer, including the Diamond Jubilee, Euro 2012 and the Olympics.

Big Summer promotion, set to run until September 13th, offers “record breaking deals” at all Bestway and Batleys branches in England, Scotland and Wales.

The promotion also offers retailers up to 4 per cent rebate on their purchases, depending on quantities bought and the mix of products purchased.

Bestway says the deals will be supported by themed point of sale materials to “bring the promotions to life in the retailer’s store” and appeal directly to the consumer.

Younus Sheikh, managing director of the Bestway Wholesale group, told Asian Trader that last year’s Team 35 Drive promotion drove sales by 125 per cent, with customer rebates topping £1m. He added: “Our promotions have gained something of a special reputation with all our customers over the years, with last year being the biggest success yet.

“This year, above all others, will be special for all of us with the big events taking place around the country. We have a great feeling about the success of the big summer ahead and this promotion is all about helping our customers maximise the unprecedented range of opportunities that this unique summer offers to grow their overall business in a big way.”

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