Mount Aqua

Bestway Wholesale, the UK’s leading independent wholesaler, has launched a new bottled water, Mount Aqua, for the independent retailers and caterers.

The new British spring water, sourced from the hills in Pembrokeshire, Wales is a quality, mainstream water for everyday hydration. Mount Aqua is available in 500ml (screw top and sports cap) and 5 litre take-home format.

Ed Smeaton, Director of Trading at Bestway Wholesale comments: “Mount Aqua is the latest addition to the Bestway Wholesale portfolio of refreshing waters. The water category continues to outperform the soft drinks market as a whole growing at 7%. As well as recently lowering our WSPs by over 15% for the best-one Mineral Water Range, we felt that the launch of an everyday spring water, with British credentials, would give customers an additional opportunity to compete in the bottled water category, especially given the consumer trend towards health and the launch of the Sugar Levy on soft drinks.

“Water is one of the growth engines in the Soft Drinks Category due to the macro trends of health and wellbeing. The new Mount Aqua Range allows retailers and caterers alike to take advantage of this opportunity by offering a great value British Spring Water Range to their shopper with amazing profit margins.”

Mount Aqua, which is available in non-price-mark bottles allowing retailers the flexibility to price according to the needs of their store, has a recommended retail price of 50p/59p for 500ml screw/sports cap and £1.99 for the 5-litre take home pack, offering fantastic value for shoppers while retaining exceptional profit margins.

Smeaton continues: “Mount Aqua is all about providing everyday hydration for shoppers while ensuring that retailers make significant profits. At just over 9p retailer cost per 500ml bottle, we believe that Mount Aqua is the best product in the market for delivering on profit. On a case of 24 standard 500ml bottles and pricing at RRP, retailers can make over £8 profit (80% POR) and £1.06 (64% POR) on the 5-litre variant which is truly sector leading in terms of profit delivery”.

Mount Aqua is available exclusively at Bestway and Batleys depots and on the Bestway Wholesale websites – bestway.co.uk and batleys.co.uk.