Bestway Wholesale has announced that its symbol offer, best-one, has recruited 125 stores to the group in the first four months of 2018 with another 1,000 retailers signalling their interest to join.

The group has seen retailers from every region sign up to become part of the symbol operator, which is growing at 19.6% year on year in terms of sales.

“The response we have had from retailers has been nothing short of sensational. The collapse of P&H was obviously the catalyst but this year we have seen unprecedented interest in the group from many other symbols and unaffiliated retailer as they look to grow their businesses and take them to the next level,” said Tony Holmes, sales director of Bestway Wholesale.

“At the end of February, we announced that best-one had recruited 60 retailers to the group since the turn of the year, which was a fantastic result. March and April have seen this momentum continue with even more stores signing up, so there is a genuine appetite from retailers to join and real momentum behind best-one as retailers become more aware of the offer and the benefits it can bring to their stores. Basically, they are seeing best-one as a better alternative to what they currently have. Our investment in chilled, fresh and own label has helped immensely. Likewise, retailers appreciate the support we have placed behind their stores in terms of feet-on-the-street, knowing that they are getting that personal touch and industry experience to help them develop their stores.”

Retailers interested in joining best-one should contact the Bestway Wholesale Customer Contact Centre on 01738 646 666.