Budweiser Brewing Group UK&I, part of AB InBev, today announced the launch of Bud Light Seltzer, an alcoholic sparkling water with natural fruit flavours, in the Off-Trade.
One of the fastest growing drink categories in the UK, seltzer hit £5.8m in sales in 2020, and is forecast to reach £600m in sales by 2025, equivalent to the ready-to-drink (RTD) category. Following on from its success in the US, the launch of Bud Light Seltzer enables Off-Trade customers to tap into this increasingly lucrative market.
Available in lemon-lime, passionfruit, and strawberry flavours, Off-Trade customers can stock the product from 29th April, in time for the lifting of national lockdown restrictions, and ahead of the key summer selling moment which last year saw a 36 per cent uplift in sales of seltzers in July and August.
Named as the first ever official Hard Seltzer sponsor of the Men’s England football team, Bud Light Seltzer is set for further sales growth this summer as the delayed Euros commence. As 55 per cent of shoppers are more likely to opt for “official sponsor” brands over their usual alcoholic beverage choices, this presents a unique growth opportunity for retailers stocking Bud Light Seltzer.
Containing 95 calories per can and 4 per cent ABV, Bud Light Seltzer appeals to those looking for refreshing, naturally flavoured options – reflecting the popularity of parent brand Bud Light among millennial drinkers.
“We are delighted to be expanding our offering with the launch of Bud Light Seltzer, and we’re looking forward to helping our customers make the most of the growing opportunity that the category brings,” says Elise Dickinson, Bud Light Seltzer Marketing Manager. “Seltzers have taken the U.S. by storm, and we are seeing the signs of a similar appetite in the UK.”
Bud Light Seltzer will be available from 29th April 2021, RRP £2.00
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