British American Tobacco’s (BAT) e-cigarette brand Vype has launched a new vaping technology, ‘Puretech’, which will be incorporated in the Vype iSwitch and Vype iSwitch Maxx.

The new technology that replaces the traditional coil and wick with stainless steel blade, will give a more satisfying, smoother and richer vape with around 99% less toxicants than cigarettes, claimed the company.

“Like many other world-first innovations, the Puretech blade is a radical new technology that will change the game for ever, creating a step change for the vapour category and for the Vype family,” said  Marina Trani, New Categories Group R&D Director at BAT.

Puretech incorporates an ultra-slim stainless steel blade that heats the e-liquid to create vapour. The blade, which is around the thickness of a human hair, has a surface area ten times larger than a traditional coil and wick heating system,  providing a much more precise and measured way to heat the e-liquid.

Additionally, the Vype iSwitch Maxx is BAT’s most interactive and connected vapour device. Bluetooth enabled, it connects with the MyVype app (available from Google Play) to give consumers full control, which is a first for the Vype brand.