Tangerine Confectionery has invested £800,000 into a new TV campaign for its core Barratt range.

The adverts will be shown via television and Video on Demand (VOD) throughout May, to promote Tangerine’s Softies range.

A shorter second commercial will also showcase other staples of the nostalgic range including Sherbet Fountains, Wham, Black Jack, Milk Teeth and Fizzy Dummies.

“Barratt is our most popular range and our Softies products have proven themselves a hit with all types of consumers. We’ve designed these adverts to showcase the playful nature of our sweets and expect them to resonate well with our audiences and convert into customers,” said Russell Tanner, marketing and category director at Tangerine Confectionery.

The investment is the latest marketing push for Tangerine’s Barratt brand following its relaunch in 2018. Since its return to market, Barratt is now worth £35 million with the Softies range valued at £4.7 million, growing 85 per cent year-on-year, claimed the company.

“This advertising investment represents a real opportunity to widen brand awareness through a targeted television campaign, expected to reach nearly 7.5 million consumers. Our last television campaign drove an uplift in sales of more than 40 per cent, and we expect to see similar results this time round,” Tanner added.