Barr Soft Drinks announced a new franchise agreement for UK and Ireland with Bundaberg Brewed Drinks, an Australian family-owned business.
The UK range of Bundaberg comprises six flavours: Ginger Beer, Root Beer, Blood Orange, Lemon/Lime & Bitters, Peach and Pink Grapefruit and will be available from April in 375ml stubby glass bottles with iconic rip cap.
Queensland-based Bundaberg, which focuses on craft-brewed premium non-alcoholic beverages, has carved out a unique position in the last 50 years, not just in its home markets of Australia and New Zealand but internationally in over 44 countries around the world also.
“We are a proud family business and, for us, this partnership represents the beginning of a long term relationship. Together, we will focus on continuing to build our brand and its distribution in the UK and Ireland,” said CEO for Bundaberg, John McLean.
“We are very excited to have Bundaberg Brewed Drinks on board as a partner,” commented Jonathan Kemp, Commercial Director at Barr Soft Drinks.
“Their range of drinks are bang on trend as premium adult drinks are in significant growth and within this, craft is primed to take off, just as it has done in other drinks categories.
“Everything about Bundaberg is unique, from their premium brews to the glass ‘stubby’ bottle with the iconic rip cap. It is a fabulous addition to our portfolio and for any retailer looking to target adults, it will make an exciting addition to their soft drinks range,” added Kemp.
Established over 140 years ago in Scotland, Barr is a FTSE 250 business operating across the UK with an annual turnover of £258.6 million and a growing international presence.