Baker Street is relaunching its popular waffles in a new pack size, changing from a six pack to an eight pack and twin-wrapped for freshness and convenience.

Available from 7 January, the new pack has an RSP of £1.35 and has listings with Nisa, Spar, Booker, Bestway, Amazon, Ocado and more.

The waffles packs have a guaranteed 35+ day shelf life to fit with today’s hectic lifestyle, as well as help retailers and consumers reduce food waste. The relaunched waffles are expected to appeal to busy families looking for quick and easy breakfast alternatives, said the brand in a statement.

Jeremy Gilboy, managing director at Carrs Foods, commented: “We know the new Baker Street waffles will be a family favourite but they also tap into the trend of trading up breakfast choices. Consumers, particularly a younger demographic, will top waffles with other breakfast items like bacon and maple syrup for a meal worthy of posting on Instagram.”

The Waffles relaunch is part of a £500,000 investment that Carrs Foods International has made into its Baker Street brand. The investment encompasses NPD, new branding, packaging and marketing support for the range, which includes 18 different bakery products with a retail value of over £14 million.