Baileys is relaunching Baileys Pumpkin Spice Cream liqueur this autumn following its launch in 2016.
The seasonal variant blends Baileys Original Irish Cream liqueur with the flavour of autumnal spices; cinnamon, cloves and nutmeg.
The relaunch of Baileys Pumpkin Spice Cream liqueur will be supported by the ongoing six-figure marketing investment in the Baileys brand, which focuses on social media activity and strategic sampling across the UK.
It will also be integrated into the sponsorship of hit TV show Made in Chelsea, which is part of a wider reaching media campaign for the brand, including digital, cinema and online.
Clare Patterson, Baileys Europe Brand Manager, comments: “Last year, 40% of Baileys Pumpkin Spice Cream liqueur shoppers were incremental to the cream liqueurs category, driving its growth by 17%. These figures tell us that Baileys Pumpkin Spice Cream liqueur was a hugely popular product amongst consumers, giving retailers the opportunity to tap into the growing popularity of autumnal flavours, and we look forward to emulating this success in 2017.”
Available now, the 70cl bottles have an RRP of £14.00 and are sold in cases of six.