Aunt Bessie’s is introducing a more premium frozen hot dessert solution, designed for larger gatherings.
The ‘Melt in the Middle’ desserts are available in Belgian Chocolate Chip and Salted Caramel (500g; serves six).
Hannah Haas, marketing director at Aunt Bessie’s, commented: “The Melt in the Middle desserts represent a new and enticing option for consumers in the category – they meet shoppers’ desire for eye-catching treats that can serve the whole family or a full dinner party.
“By innovating within frozen desserts and offering a stand-out product with a premium feel, we hope to help our retail partners capitalise on the increased opportunity over the coming months.”
The firm said the frozen hot desserts are perfectly positioned to capitalise on the peak in demand through autumn and winter.
Both variants will be available through grocery from 15th October, carrying a recommended retail price from £2.50-3.00.