Aryzta readies Christmas line-up
Linzer Biscuit

Leading in-store bakery specialist Aryzta Food Solutions has unveiled its new Christmas range. The 15-strong line-up comprises a variety of savoury and sweet options, both hot and cold, and will be available from mid-October, with RRPs ranging from £0.50 to £3.50.

“Christmas is a key time of year for the convenience sector, with plenty of opportunity for retailers to drive profit from in-store bakery and food-to-go at a time when consumers are looking to indulge,” said Mary Byrne, retail marketing manager UK at Aryzta Food Solutions.

For 2018, shoppers will be able to enjoy the Gingerbread Muffin (RRP £1.25/125g), delicately spiced with ginger cinnamon and nutmeg, filled with a light vanilla treacle frosting and topped with icing sugar; the Mocha Muffin (RRP £1.25/115g), a moist coffee flavoured chocolate chip muffin with a smooth deep-fill coffee frosting and decorated with a mocha chocolate bean and icing sugar; and the Vegan Saag Aloo Lattice Slice (£1.50/170g), a new addition to the range generously filled potato & spinach slice, blended with aromatic herbs and spices to invoke the flavours of India, and enveloped in a  puff pastry case.

The Fruit and Nut Loaf (RRP £2.25/550g) also joins the range with a new and improved recipe, having recently been awarded a 2018 Great Taste Award by the Guild of Fine Food. Made from traditional French flour, the loaf is packed with juicy sultanas, raisins and crunchy hazelnuts, lightly spiced with cinnamon and finished with three decorative cuts for an authentic look and flavour. Great Taste Award judges praised its “lovely crust” and “crispy texture”, calling it a “luxurious, beautifully baked artisan loaf.”

Byrne pointed out that in-store bakery shoppers tend to spend and shop more than an average convenience store customer, underscoring the importance of a good range of freshly baked options.

“The reality is that, on average, an in-store bakery can generate an extra £51.04 per shopper per month. We also know that 24 percent of in-store bakery shoppers make impulse purchases, which is higher than the convenience average of 14 percent for those without an in-store bakery solution. A well-stocked post lunch offering of treats will drive additional sales of impulse and take-home products.”