Alpen is launching its first ever range of Protein bars, in two flavours: Chocolate and Berries & Yoghurt.

The bars are packed with protein, with 19g per 100g – over 100% more protein than the average cereal bar. The bars are also high in fibre and contain less than 130 calories per bar.

“Alpen’s new range of Protein bars have mass market appeal, both chocolate and berries & yoghurt continue to prove popular flavours in research with our consumers. We believe our new launch can further increase the penetration of protein products for retailers, adding value to the category,” said Helena Blincow, marketing manager, Alpen.

The Protein bars will feature big in Alpen’s new communications campaign as they invest £1 million in 2019. They are available from March, with an MRRSP of £2.69 (x5 pack) and £0.69 (singles)