Budget reatiler Aldi is named as the UK’s favourite supermarket in a Which? survey, pushing rival Waitrose, which topped the influential survey for the last three years, into second position.
The German discount grocer’s “value for money and top-quality products make it the UK’s favourite supermarket,” said a blog by Which?
Sainsbury’s turned out to be the unpopular, finishing last in the survey, with the least-satisfied in-store customers overall. Asda, Morrisons and Tesco, the other three largest supermarkets, has not fared better, completing the bottom half of the rankings of the nine supermarkets.
In the in-store customer rankings, Aldi retained the top spot, with M&S and Lidl taking second and third position respectively.
Which? surveyed 6,800 members of the general public in October 2017 about their experience of shopping for groceries in large supermarkets, convenience stores and online.
Iceland, second time in a row, came top among online supermarkets, this time jointly with online only Ocado, which bags the spot for the first time. Customers appreciate delivery drivers and delivery slots of both online supermarkets.
Asda sits at the bottom of the table, where it has been for more than a decade in Which? surveys, in the company of Sainsbury’s and Tesco, as the case with in-store.