Leading alcohol free wine Eisberg has undergone a complete design update with a fresh new logo and label, with the rising younger generation of non drinkers in mind.
With one in five people aged under 25 now choosing not to drink – boosting the alcohol free drinks market to £43 million (Nielsen July 2018) – the brand has also overhauled its wine range to focus on its 0.0% alcohol credentials, and winemaker origins.
The contemporary designs use bold shades of pink, red, green and yellow to ensure that the range stands out on-shelf. Meanwhile, the new font design, larger varietal callout and winemaker signature emphasise the wine credentials and quality of the brand.
The re-brand also includes a clear new message – introducing Eisberg as 0.0% for the first time. While the liquid is the same high quality, the 0.0% message has been made clearer on the labels to avoid any consumer confusion.
“We are the UK’s number one alcohol free wine brand for a reason. We continue to invest in our liquid and push for new ways to reach our customers. The new look range gives us a fresh look on-shelf and helps to clarify our real wine message yet 0.0% alcohol message,” said Andrew Turner, director of wine for Eisberg.
Eisberg is made in the same way as regular wine, with the alcohol gently removed at the end through vacuum distillation.