Ailsa Bay, premium whisky brand from William Grant & Sons, has announced the launch of the world’s first-ever blockchain whisky.
The brand has partnered with specialist blockchain technology company arc-net to capture full distilling and manufacturing process, allowing customers to track their whisky from source to store.
The technology will ensure authenticity and traceability of the whisky and eliminate the possibility of counterfeit Ailsa Bay bottles being sold in stores, the brand said.
Consumers can see a visual history of their whisky by scanning a QR code, generated by data unique to the individual liquid’s journey.
“We’re doing something now that we hope will set the bar for the future experience of spirits, and look forward to seeing how other brands follow suit as innovation within the industry continues to develop in the next few years,” said Dominic Parfitt, head of e-commerce at William Grant & Sons.
Blockchain is a distributed database managed publicly by millions of people, rather than controlled by one party, meaning stored information can’t be changed or tampered with.
The new technology will also allow Ailsa Bay to gather data from existing and potential customers, using mobile location services to locate where the whisky is being purchased and consumed.
Ailsa Bay’s 70cl blockchain whisky (RRP £55; ABV 48.9%.) is available now.