The UK’s first alkaline ionised water brand, Actiph Water, has teamed up with Marvel Studios to celebrate the release of the upcoming “Thor: Love and Thunder” film (released in cinemas in the UK on 7 July 2022).
As part of the “Charge up. Be Actiph” campaign, Actiph is launching three limited-edition 600ml bottle designs featuring three of the film’s main characters on pack; Thor, Mighty Thor (Jane Foster) and Korg. The range will launch in selected retailers, with the first bottles already hitting some shelves (MRP £1.39). The limited edition bottles are also available online at actiphwater.com, RRP £23.99 for a case of 24x600ml. Helping retailers capitalise on the film’s hysteria, the collectable bottles are rolling out a month ahead of the movie’s general release as excitement and hype builds amongst Marvel fans.
Retailers thirsty for a share of sales can place an order for the limited-edition bottles via Brakes, CLF, Tree of Life, Health Store, Epicurium, Aqua Amore, Muscle Finesse or direct from ActiphWater.com and, in Northern Ireland, through Clearline and Leydons.
With each SKU dedicated to one of the film’s characters, shoppers will be keen to collect the trio of designs. To maximise sales and visibility in store retailers are able to create a powerful display using dedicated Actiph x Thor FSDUs which can be requested by contacting [email protected].
The collaboration, which plays on the electric synergy the brands share, is being supported by a mighty six-figure ATL campaign including advertising on the London Underground and London Buses plus on TV, social media, in store and more.
“Marvel Studios’ films are synonymous with action and adventure,” said CMO Barnaby Hughes. “At Actiph we’re constantly striving to enable and encourage people to lead more active, adventurous lives and to charge up and achieve more. So, what better way to highlight these shared values than by celebrating the latest movie from Marvel Studios, featuring the charged-up God of Thunder himself?
“The campaign itself is a testament to the growth Actiph has experienced in the last three years and the interest that not only consumers, but major brands like Disney are increasingly taking. We’re delighted to be charging up our marketing strategy with a movie-making powerhouse!”
To support the launch of the limited-edition bottles, Actiph Water will be running a consumer competition where fans can win a selection of movie themed prizes and healthy drinks from Actiph and sister brand, Acti-Vit (sugar-free sparkling, flavoured vitamin waters). The competition will be hosted on Actiph’s website and Instagram between June 8 and August 5. Headline prizes include “Thor: Love and Thunder” action figures and Mjolnir and Stormbreaker replicas, all official Hasbro products.
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