North London wholesaler Abra Wholesale has announced investment in new liveried delivered vehicles and increase in its sales force.

The new DAF LF 2018 trucks are state of the art low emission compliant and fitted with the “direct vision” system for intense urban driving.

Abra said it is experiencing over 60 percent sales growth through its delivered operation. This is being driven by the ordering App and through a series of digital sales campaigns, which are resonating with retail customers.

The App activity is being underpinned on the ground by the newly expanded sales team.

Abra now offers a nationwide delivery service with a quick and easy customer registration and set up to make customers’ decision-making simple. It continually monitors its availability and service levels through its dedicated telesales team.

“This investment is substantial and is a statement of confidence in the market. We are determined to increase our reach beyond our natural catchment area through our delivered service. There is a demand for our no nonsense value approach and we are acquiring new customers every week,” said Craig O’Connor, managing director at Abra.